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Concentrate

Concentrate. With steadiness, courage, dare-determinedness burn a hole into things. No matter what the thing at hand may be. Concentrate. The Wheel of Action and of Business moves by steady turns around one central hub. In Success, Rim, Spoke, Hub hold tight together, and as though human, Think, Plan, Move …

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Dig

Dig. Dig right through every obstacle. Fight to uphold the dignity of your Purpose. Dig, bore, squeeze, sweat — but get through! Dig. The regular, persistent drop of water will wear away the hardest stone. Science says that the even, rhythmic step of an army has power to start the …

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Sincerity

Be Sincere. For it’s the mark that stamps and “Trademarks” your Character so that it stands at once as Genuine. Be Sincere. Nobody trusts the man who doesn’t trust himself. Be Sincere. Look the other fellow in the eye squarely and with confidence, and he will trust you. Be Sincere. …

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System

Be Systematic. The Thought, the Plan, the Energy, the Success of your day is measured in value by your application to each — of System. Be Systematic. First, it is the easiest way. And then, it is the only way. For without System, the most stupendous Task is sure to …

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General Manager

Human beings were created to run themselves. Else at birth, each would have been accompanied by a Book of Instructions. You are your own General Manager. Realize but this and it will make you thrill with Fire and Force. Are YOU on the Job? No one else can possibly see …

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Respect

Respect is the name of the Fellow who tends door for your Conscience. He is the most sacred office in the gift of your Character. For, when he goes wrong, Conscience becomes ill unto Death. Nothing of Winning matters with Respect gone. Respect is your most faithful Friend, your greatest …

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Ghosts

There is nothing in Ghosts. But they do exist. Ghosts are nothing more nor less than the phantom Imaginations of sick, afraid Minds. They go by various names — Failure Ghosts, Idea Ghosts, Mistake Ghosts, Chance Ghosts, Regret Ghosts — and Millions of others. Face your Ghosts. Walk right up …

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Imagination

Imagination is the greatest asset that the world’s Doers have ever had. Money, titles, estates — they are all cheap beside this marvelous gift. Imagination is the creator of them all in most instances. Cultivate your Imagination. You who read this — did you ever stop to consider that you …

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Service

To serve is to find Something to do — and then do it. It matters not what this Something is, so long as it serves a Useful end. Honor your Job. The biggest man or woman who ever lived, was in no way, after all, greater than a Servant — …

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